Luxury goods in the Chinese market starting with the grand occasion,
Juicy Handbags and the complementary development of China's retail
November 2009, the global strategic consulting firm Bain issued in Shanghai, "the global luxury market report," the report said that in 2008 China's luxury market is about 86 million, while 2009 is expected to increase to 9.6 billion. PricewaterhouseCoopers predicts that by 2015, China will become the world's largest buyers of luxury goods.

General and consumer groups across the huge luxury, stand more clearly the face. They are luxury goods companies, agents, trading companies, five-star hotels, department stores, shopping centers and gradual opening up of China's commercial terms and documents.
"This is the consumers and business people together to create the market," said Li Fei, professor of Tsinghua University, "The luxury market in China, starting with the grand occasion, and complementary retail development in China."
600 yuan from the beginning tie FEC
China's new rich have the luxury of many reasons to remember the late 70s of last century. In 1979, Pierre Cardin (Pierre Cardin) invited to the Cultural Palace of Nationalities in Beijing held a limited fashion show professionals participated, 8 in Japan, France and 4 models model for China's "Aesthetics open" to go first field show.
Luxury brands shock began. 1980, Montagut, crocodiles, the elderly head, playboy come one after another, people began to have in mind "fashion brand" concept, it quickly engulfed the tone for decades of blue cloth, clothing manufacturers began by painting gourds fashion-scoop, colored clothing stores also put a "a certain fashion" brand.
Across the ocean at this time, along with economic prosperity and the rise of American consumerism, originally designed for the royal family and the hereditary nobility and other upper-class luxury service, with the broader market. In 1985, the world's billionaires Bernard Arnault 1,500 million dollars are struggling bought Christian Dior (Christian Dior), to become involved in the financial capital of the traditional symbol of luxury family business. Thereafter, LVMH, Richemont, PPR and other large groups gradually formed, luxury consumption will start to spread around the world.
Growing market
"Louis Vuitton and other big Guide to introduce a policy of testing the waters." Tsinghua University professor Li Fei told the "China News Weekly," according to Chinese law was to prohibit the establishment of foreign companies in China, we can not Guide Shop. Most Western luxury brands in China have been the first agent, after the joint venture, and then gradually owned the process.
Prior to 1995, the joint venture in China, foreign brands can not chain development agents in the luxury goods between the company and the Chinese market to play a bridge role. Most of these agencies operated on a district-authorized stores, or set up special counters in department stores. After 1999, relaxation of foreign ownership can be more than 51%; in 2001 after China's WTO commitment to fully open in 2005.
In the process of transforming foreign brands,
Gucci Handbags played a central role in the two documents.
The first file was born in 1996. Year, the Ministry of Foreign Trade issued "on the establishment of the Interim Measures of Pilot Sino-foreign trade," registration of luxury goods in China and gradually shifted to the Mainland from Hong Kong, but most concentrated in Shanghai. In 1997, the Zegna trading company in Shanghai, Zhang became the public relations manager at this time, she told the "China Newsweek" reporter, "leading Zegna enter the Chinese market is the Japanese company's CEO wood Higuchi Koizumi, Japan, the shrewd old man saw the huge potential Chinese market, not satisfied with the opening of several small stores. "
The second paper in 2004. This year, June 1, China fulfilled its WTO accession commitments, "Measures for the Administration of Foreign Investment in Commercial Fields" was implemented, foreign brands are no longer subject to the restrictions set up chain stores, "is actually its own independent luxury goods company has always wanted to do," Li Fei said, "They have to recover the right agent, Direct and even large-scale roll out flagship store."
Gucci Company to "China News Weekly," the information provided, and its Beijing in 1997 into the Palace Hotel, Times Square in Shanghai in 2001 opened a shop, a new shop in 2004 increased the number of 3, 4 2006 in 2007, 7, as of November 2009 increased 9 added.
After the 2008 financial crisis, the global luxury goods consumption growth is falling sharply. Chanel Group therefore lay off 200 employees accounted for 1 / 10; France, Christian Lacroix couture brand filed for bankruptcy protection; British luxury Waterford Wedgwood ceramics company filed for bankruptcy protection, the U.S. private equity firm KPS acquisition of part of its global assets, including the Hong Kong sub- company.
But China will soon become a luxury haven of refuge. November 2009, Wedgwood seventh generation descendant of Thomas Rowland Wedgwood Brand, by chance the 250th anniversary of the birth of a second to Shanghai, Hang Lung Plaza invites VIP clients to enjoy English afternoon tea, personally explain to customers the British ceramic history and technology. Thomas told the "China News Weekly" reporter, "China is a very important market, which is an important time."
Retail consulting firm Husband Retail Consulting's data show that the end of 2009, there will be nearly 300 of the top shops opened in Beijing. 2010 World Expo in Shanghai before the opening, at least ten top luxury brands opening flagship store on Huaihai Road.
Number of agencies released data show that China's luxury goods sector in recent years has maintained a growth rate of over 20%. Li Fei believes that "although these are part of the survey data, no one can come up with accurate statistics, but at least we can see, the luxury brand's passion for the Chinese market."
Not only the number of luxury brands are playing the "area of war." September 2008, Yintai Center Hermes (Hermes) store opening, Patrick Thomas, CEO of its global presence to cut the ribbon for the new store. This is the largest in mainland China Hermes store, 342 square meters. June 2009, Gucci in China, 28-store - 1600 square meters of new flagship store opening in Shanghai Golden Eagle Shopping Center. Contrast across the street is located in the Hang Lung Plaza Prada (Prada) store, occupying the street two position.
"The core strategy is to luxury retail, opening flagship stores, strive for the lot, to the image." The Italian luxury fashion president involved in serious research, "he told China News Weekly" reporter, shop lots to explain the strength of the brand, but also They can explain the degree of attention in this market.
From department stores to the mall
But the real development of the luxury market, and ultimately dependent on the luxury flagship store was born. After 2000, a new way to shop the rise in China, Shanghai, CITIC Pacific, Hang Lung Plaza, Beijing's Shin Kong Place, Intime be opened, Huaihai Road, International Trade, Da Wang Road and other shopping is gradually taking shape. Most of these fine locations for luxury brands taking.
LVMH's DFS's global duty-free shops operating a number of luxury brands in Beijing, Shanghai, with offices, but customers are not subject to geographical constraints. Zhang left the company from Ermenegildo Zegna, as chief representative in Beijing, the Netherlands GASSAN Diamond, "we in the mainland has no shops, the headquarters in the Netherlands each year significant numbers of Chinese tourists received,
Coach Handbags they may come from any city in China."