Environmental protection put on the "Green Hat" render "materials to rural areas"

Building materials industry, the rapid development of new building materials continue to make breakthroughs, environmental protection product after another, "building materials to the countryside" strong tone continues, including energy saving building materials, go to the countryside the way the voice is higher. With the central "Document" and suggested that "the building materials to the countryside" road becomes clearer, so that the future of home building materials businesses see the marketing direction, to bring its unlimited business opportunities,fox caps industry experts pointed out that "building materials under village "will be the building materials industry in 2010 focused marketing direction. Although the response to this call a "low carbon" slogan of life, but whether the energy-saving environmental protection products based on the rural market is still a big unknown.

Constraints of rural consumers to buy energy saving products, an important reason is the high price of products, greatly increases the consumer product purchase costs. While the rural market, business opportunities, but in terms of energy-saving products, the lack of environmental awareness of consumers in rural areas, still in its infancy. In addition, energy saving products is also unusual in the rural market, a large number of rural housing, and do not enjoy the results of scientific and technological development, it does not solve the structural safety of the poor, and poor thermal insulation properties. These reasons are a direct result of the energy-saving building materials prices showing a high price. Although the environmental awareness of rural consumers is gradually increased, but the pressure forced prices, rural consumers often will choose a traditional building materials.

For producers and operators, farmers often overlooked feature of commodity consumption, without attention to the characteristics of building materials market in rural areas, causing many varieties of goods, structure, function, size is not able to adapt to consumer demand for rural residents. If you want to open up a flow in the rural areas of the building materials market, we must seize the next few years the demand for new building materials in rural areas do a good job of promoting quality, such as quality building materials, green products, intelligent products. Currently, the city of new building materials in the country needs more and more popular, and the gradual emergence of the rural market is also development is also crucial.