Chow Tai Fook Group Managing Director Mr. Zheng Zhiheng, this afternoon, the representative rate of major tenants, including the trend of Japanese representatives JF81 (JFT young Japanese fashion apparel group vice lines), House of Flys, on behalf of the local culture, "Lan Fong Yuen", ctf2 (CTF Group), Red dot Optic and Ti10 Titen etc., for the first time released transcripts of trial and future development plans. Since the National Day Golden Week so far
"Living side (Woodhouse)" has attracted Yushi fifty thousand shopping trips, amounted to HK retail sales per capita consumption of 800 to 1,200 yuan per capita food consumption amounted to approximately HK 80-120 yuan.
Japanese Underground Street Design carefully selected three categories of business
"Living side (Woodhouse)" business model different from the general shopping malls, chain-style fight abandoned leasing, the major "cultural-based interactive consumer (Cultural Trade Mix)" concept, build the trend of fashion, taste name objects, as well as the three major consumer culture, food and beverage leisure elements, each with different features carefully selected, the background of the region's businesses entered pop culture. Culture-based interactive consumer (Cultural Trade Mix) "concept for different target customers with different shopping and leisure experience, will help to promote interactive consumer:
Japanese pop culture fans: Japan Shibuya "109 series" trend fashion (JF81) x popular Japanese food culture (such as coffee and homemade udon Okada)
Lovers of contemporary popular culture: Japanese fashion clothing (such as the JF81, House of Flys) x local characteristics and culture (such as Hong Kong-style tea meals Lan Fong Yuen Ting, Red dot Optic, Ti10 Titen jewelry)
Love to enjoy the lifestyle of people: taste clothing (such as JF81 Premium Series, Milan station its own brand, Milan station Gucci Handbags , ctf2 younger generation jewelry brand)
Mr. Zheng Zhiheng Chow Tai Fook Group Managing Director said: "The lifestyle was built in Chongqing, witnessed the historic landmark of Hong Kong basement of a building, we re-introduce the brand culture and business professionals, the use of Japanese underground street design to create interaction between consumer sentiment alternately. Packaged with the re- historical nostalgia Hong Kong style cafes - Lan Fong Yuen, and even walking in the Japanese trend of cutting-edge fashion apparel group-JF81, loving Hong Kong and Japan to carefully selected customers enjoy shopping. We are confident that "lifestyle" will be driven the orientation of a new generation of shopping area. "
Main Business Association to promote culture-based interactive consumer
"Lifestyle" retail business to Japanese trend of the main line, the largest tenant for the past months received by the market concerned about the large-scale trend of the new Fashion Group JFT, much speculation in the next, JFT implement the rent account for "lifestyle" nearly half of the area the establishment of young deputy lines JF81. In addition, the local representative of Milan is also the first time point and location of Lan Fong Yuen "lifestyle", re-packaging the brand become the flagship stores and theme shops, it shows a "lifestyle" strategy in business combinations.
JFT Holdings Ltd. Operating Officer, Mr. Shi Renren media briefing, said: "JFT before the opening of flagship store in Causeway Bay, has long been the shopping destination in Central, Tsim Sha Tsui peep. With the tip of the future retail development, and attract the young heart of the consumer group, Group Vice-line JF81 Young came into being. "lifestyle" main appeal to younger consumers, while the Japanese-style design of the underground streets of Shibuya with our exclusive "109 series" brand clothing in good agreement, which led to JF81 stationed in Kowloon services to young local consumers and tourists, to further promote the trend of clothing culture. in the last National Day Golden Week, JF81 in the case of partially open, has been adopted by the good people and sales performance, after the official opening in mid-November, JF81 more will be loaded with an exclusive territory Shibuya 6 "109 series" brand, confidence in the future development of JF81. "
Milan Station Chief Executive Officer Mr. Yao Junda, said: "We chose" lifestyle "as the Milan station's flagship store, shop special to popular brand-name counter mode design, highlighting the flagship store of thematic, let us to sell at the same time, with customers more brand purchase and maintenance can exchange experiences with the Milan station service culture. "lifestyle" place is small, but the retail consumer Web described as the vital organs. collected and the characteristics of the business co-tenant mix, together with the central Tsim Sha Tsui pedestrian environment, with consumer sentiment improve again, with "lifestyle" and a series of promotional strategies between business, the turnover of our confidence in the future. "
Lan Fong Yuen for the first time opened a new branch in Kowloon, the decor stores in Central deliberately follow the old original interior design and furnishings shop, optimizing the local flavor is very concentrated food and beverage environment, only a half months since opening, it has already become a popular topic of media and the public food premises. Lan Fong Yuen successor Mr. Lin Junye explained: "We want the traditional memories, flavor and spirit to retain it, so that visitors feel the tradition and the younger generation to promote local food culture. As shopping malls," lifestyle "gives us just like street, the implementation of the brand culture of freedom, so the traditional Hong Kong style cafes in the face, to the mall again elegant and stylish environment. We expect the trend of Japanese merchants stationed, dining Lan Fong Yuen can introduce more visitors and awareness of young people in Kowloon. "
Push the creative design of exhibition space in the local cultural industries
ctf2 is the Chow Tai Fook Group was established in 2001 as an independent brand, with the most stylish design to attract more young generation of consumers. ctf2 executive vice president of Miss Liao Baoqiong said: "The target consumer lifestyle is consistent with the ctf2 each other, and we look forward to" lifestyle "and ctf2 synergy each other, each driven flow."
Other creative features brands such as: House of Flys, Red dot Optic, Ti10 Titen etc. also choose to "lifestyle" as the first retail outlets to prove that the "lifestyle" concept in the geographic and business attraction.
"Lifestyle" area of more than 40,000 square feet, now attracted a total of fifteen businesses, which also have other business to discuss. In order to further promote the trend of youth culture, "lifestyle" will also be exhibitions from time to time, for local designers to showcase work.
On the "lifestyle" (Woodhouse)
About 11 months in 2009 the official opening of "lifestyle" (Woodhouse), located in Tsim Sha Tsui, Central, shopping malls, the Japanese underground street pattern design, pattern of large, decorative style integration of European art history, combined with a stylish luxury and vibrancy, etc. elements, creating an elegant and comfortable shopping environment theme. "Lifestyle" trend assembly fashion, taste name objects, three food and beverage consumption of leisure and cultural elements to the "cultural-based interactive consumer (Cultural Trade Mix)" concept, each with different features carefully selected, the background of the region's commercial pop culture presence, including the Japanese trend of the fashion group JF81, renowned famous Blue Square Garden, the first arrivals Okada coffee and House of Flys.
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